/* Categoría SEO (/seo/) · clases pd-cat- puestas en «Clase CSS» de secciones, filas, columnas y módulos.
   Medidas copiadas de la vista v-seo de la maqueta. Base: tokens --pd-* y .pd-btn de pd.css.
   Sirve también de plantilla para las otras categorías (desarrollo web, publicidad, redes, marketing). */

/* ---------- común ---------- */
.pd-cat-hero .et_pb_row,.pd-cat-block .et_pb_row{padding:0!important}
.pd-cat-hero .et_pb_module,.pd-cat-block .et_pb_module{margin-bottom:0}
.pd-cat-hero .et_pb_text p,.pd-cat-block .et_pb_text p{padding:0;margin:0}
.pd-cat-hero h1,.pd-cat-block h2,.pd-cat-block h3{padding:0;margin:0;text-wrap:balance}
.pd-cat-block.et_pb_section{padding:clamp(64px,8vw,104px) 0!important;background:transparent}
.pd-cat-band-svc.et_pb_section{background:var(--pd-band-svc)!important}
.pd-cat-band-proj.et_pb_section{background:var(--pd-band-proj)!important}
.pd-cat-label,.pd-cat-block .pd-cat-sh .pd-cat-label{font:600 13px/1.3 var(--pd-body)!important;letter-spacing:.1em;text-transform:uppercase;color:var(--pd-plum)!important}
.pd-cat-tlink{color:var(--pd-plum);font-weight:600;text-decoration:underline;text-underline-offset:3px}
.pd-cat-arr{display:inline-block;transition:transform .18s ease}
a:hover .pd-cat-arr,a:focus-visible .pd-cat-arr{transform:translateX(4px)}

/* cabecera de sección */
.pd-cat-block .et_pb_row.pd-cat-head{margin-bottom:44px!important}
.pd-cat-sh{max-width:640px}
.pd-cat-sh h2{font:700 clamp(28px,3.1vw,40px)/1.15 var(--pd-body)!important;letter-spacing:-.025em;color:var(--pd-head)!important;margin-top:10px!important}
.pd-cat-sh p:not(.pd-cat-label){margin-top:14px!important;color:var(--pd-ink-soft);font-size:17px;line-height:1.6}

/* ---------- 1 · héroe rosa ---------- */
.pd-cat-hero.et_pb_section{position:relative;isolation:isolate;overflow:hidden;padding:clamp(40px,6vw,80px) 0 clamp(56px,7vw,96px)!important;
  background:linear-gradient(160deg,#FFF3F0 0%,#FBE6F1 55%,#EFE3F5 100%)!important}
/* aura: tres manchas difuminadas que se desplazan una vez al cargar */
.pd-cat-hero::before,.pd-cat-hero::after,.pd-cat-hero-row::before{content:"";position:absolute;z-index:-1;border-radius:50%;filter:blur(70px);pointer-events:none}
.pd-cat-hero::before{width:520px;height:520px;right:4%;top:-8%;background:#602574;opacity:.14;animation:pd-cat-aura1 4.5s cubic-bezier(.2,.7,.2,1) both}
.pd-cat-hero::after{width:440px;height:440px;right:26%;top:34%;background:#CF007F;opacity:.14;animation:pd-cat-aura2 4.5s cubic-bezier(.2,.7,.2,1) both}
.pd-cat-hero-row::before{width:380px;height:380px;right:-12%;top:40%;background:#D51130;opacity:.1;animation:pd-cat-aura3 4.5s cubic-bezier(.2,.7,.2,1) both}
@keyframes pd-cat-aura1{to{transform:translate(-90px,70px) scale(1.12)}}
@keyframes pd-cat-aura2{to{transform:translate(110px,-60px) scale(.9)}}
@keyframes pd-cat-aura3{to{transform:translate(-70px,-90px) scale(1.15)}}

.pd-cat-hero .et_pb_row.pd-cat-crumbs-row{margin-bottom:22px!important}
.pd-cat-crumbs{font-size:14px;color:var(--pd-ink-soft)}
.pd-cat-crumbs ol{list-style:none!important;margin:0!important;padding:0!important;display:flex;flex-wrap:wrap;gap:6px}
.pd-cat-crumbs li{padding:0!important}
.pd-cat-crumbs li+li::before{content:"›";margin-inline-end:6px;color:var(--pd-ink-soft)}
.pd-cat-crumbs a{color:var(--pd-ink-soft);text-decoration:none}
.pd-cat-crumbs a:hover{color:var(--pd-ink)}
.pd-cat-crumbs b{font-weight:500;color:var(--pd-ink)}

.pd-cat-hero-row.et_pb_row{position:relative;display:grid!important;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:clamp(32px,5vw,64px);align-items:center}
.pd-cat-hero-row>.et_pb_column,.pd-cat-cat>.et_pb_column,.pd-cat-guide>.et_pb_column,.pd-cat-nums>.et_pb_column,.pd-cat-faqrow>.et_pb_column{width:auto!important;margin:0!important;min-width:0}

.pd-cat-hgroup .pd-cat-h1{font:600 15px/1.3 var(--pd-body)!important;letter-spacing:.1em;text-transform:uppercase;color:var(--pd-plum)!important}
.pd-cat-hgroup .pd-cat-big{margin-top:18px!important;font:400 clamp(42px,5.6vw,76px)/1 var(--pd-display);letter-spacing:-.01em;color:var(--pd-head)}
.pd-cat-big em{font-style:normal;color:var(--pd-magenta);position:relative;white-space:nowrap}
.pd-cat-big em::after{content:"";position:absolute;left:0;right:0;bottom:-.04em;height:.07em;border-radius:99px;background:var(--pd-magenta);transform-origin:left;animation:pd-cat-trazo .5s .35s cubic-bezier(.2,.7,.2,1) both}
@keyframes pd-cat-trazo{from{transform:scaleX(0)}to{transform:none}}
.pd-cat-hgroup .pd-cat-lead{margin-top:22px!important;max-width:30em;font-size:19px;line-height:1.6;color:var(--pd-ink-soft)}

/* botón y enlace en la misma línea */
.pd-cat-hero-txt .et_pb_button_module_wrapper:has(.pd-cat-cta){display:inline-block;vertical-align:middle;margin:30px 22px 0 0!important}
.pd-cat-tlinkmod.et_pb_text{display:inline-block;vertical-align:middle;margin:30px 0 0!important}
.pd-cat-tlinkmod p{font-size:17px}
.pd-cat-notes .pd-cat-note{margin-top:14px!important;font-size:15px;color:var(--pd-ink-soft)}
.pd-cat-note b{color:var(--pd-ink);font-weight:600}
.pd-cat-notes .pd-cat-proof{margin-top:26px!important;display:flex;flex-wrap:wrap;align-items:center;gap:10px;font-size:15px;color:var(--pd-ink-soft)}
.pd-cat-proof b{color:var(--pd-ink)}
.pd-cat-stars{color:#E8A317;letter-spacing:2px}

/* buscador: búsquedas reales que llevan a cada servicio */
.pd-cat-finder.et_pb_text{background:var(--pd-card);color:var(--pd-ink);border-radius:26px;padding:22px;border:1px solid var(--pd-line);box-shadow:0 30px 60px -34px rgba(96,37,116,.45)}
.pd-cat-finder .pd-cat-fl{font:600 13px/1 var(--pd-body);letter-spacing:.08em;text-transform:uppercase;color:var(--pd-ink-soft);margin-bottom:12px!important}
.pd-cat-finder .pd-cat-fbar{display:flex;align-items:center;gap:12px;padding:14px 18px;border-radius:999px;border:1.5px solid var(--pd-line);background:var(--pd-paper);font-size:18px;line-height:1.3;min-height:56px;color:var(--pd-ink)}
.pd-cat-fbar::before,.pd-cat-fsug a::before{content:"";flex:none;background:currentColor;
  -webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.5' stroke-linecap='round'%3E%3Ccircle cx='11' cy='11' r='7'/%3E%3Cpath d='m20 20-3.5-3.5'/%3E%3C/svg%3E") center/contain no-repeat;
  mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='black' stroke-width='2.5' stroke-linecap='round'%3E%3Ccircle cx='11' cy='11' r='7'/%3E%3Cpath d='m20 20-3.5-3.5'/%3E%3C/svg%3E") center/contain no-repeat}
.pd-cat-fbar::before{width:20px;height:20px;color:var(--pd-plum)}
.pd-cat-caret{display:inline-block;width:2px;height:1.1em;background:var(--pd-magenta);margin-left:2px;vertical-align:-3px;animation:pd-cat-blink 1s steps(1) 4}
@keyframes pd-cat-blink{50%{opacity:0}}
.pd-cat-finder .pd-cat-fsug{list-style:none!important;margin:10px 0 0!important;padding:0!important;display:grid}
.pd-cat-fsug li{padding:0!important}
.pd-cat-fsug a{display:grid;grid-template-columns:16px minmax(0,1fr) auto;gap:12px;align-items:center;padding:12px 14px;border-radius:14px;text-decoration:none;color:var(--pd-ink);font-size:16px;line-height:1.35;transition:background .15s}
.pd-cat-fsug a::before{width:16px;height:16px;color:var(--pd-ink-soft)}
.pd-cat-fsug small{font-size:13px;color:var(--pd-ink-soft);white-space:nowrap}
.pd-cat-fsug b{font-weight:600}
.pd-cat-fsug a:hover,.pd-cat-fsug a.pd-cat-on{background:var(--pd-band-svc)}
.pd-cat-fsug a.pd-cat-on b{color:var(--pd-plum)}
.pd-cat-finder .pd-cat-fnote{margin-top:10px!important;font-size:13px;color:var(--pd-ink-soft);padding-inline:14px}

/* ---------- 2 · catálogo con vista previa ---------- */
.pd-cat-cat.et_pb_row{display:grid!important;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(24px,4vw,56px);align-items:center}
.pd-cat-prev.et_pb_column{background:var(--pd-band-svc);border-radius:28px;padding:18px!important;display:grid;gap:16px}
.pd-cat-prev .et_pb_module{margin:0!important}
.pd-cat-prev-img.et_pb_image,.pd-cat-prev-img .et_pb_image_wrap{display:block;width:100%}
.pd-cat-prev-img img{width:100%;height:auto;aspect-ratio:1000/737;object-fit:cover;border-radius:20px;display:block;background:var(--pd-paper-2)}
.pd-cat-prev-txt{padding:0 10px 10px}
.pd-cat-prev-txt .pd-cat-prev-t{font:700 22px/1.2 var(--pd-body);letter-spacing:-.015em;color:var(--pd-head)}
.pd-cat-prev-txt .pd-cat-prev-d{margin-top:6px!important;color:var(--pd-ink-soft)}
.pd-cat-prev .et_pb_code{display:none}

.pd-cat-list.et_pb_column{display:grid;gap:6px;counter-reset:pdcat}
.pd-cat-item.et_pb_blurb{position:relative;counter-increment:pdcat;margin:0!important;border-radius:16px;border:1px solid transparent;transition:background .2s,border-color .2s,box-shadow .2s}
.pd-cat-item .et_pb_blurb_content{display:grid!important;grid-template-columns:44px minmax(0,1fr) 24px;gap:14px;align-items:center;max-width:none!important;padding:20px 22px;text-align:left}
.pd-cat-item .et_pb_blurb_content::before{content:counter(pdcat,decimal-leading-zero);font:400 22px/1 var(--pd-display);color:var(--pd-ink-soft);transition:color .2s}
.pd-cat-item .et_pb_blurb_content::after{content:"→";color:var(--pd-plum);opacity:0;transition:opacity .2s,transform .18s}
.pd-cat-item .et_pb_main_blurb_image{display:none}
.pd-cat-item .et_pb_blurb_container{padding:0!important;min-width:0}
.pd-cat-item h3.et_pb_module_header{font:600 20px/1.3 var(--pd-body)!important;color:var(--pd-head)!important;padding:0!important}
.pd-cat-item .et_pb_module_header a{color:inherit!important;text-decoration:none}
.pd-cat-item .et_pb_module_header a::after{content:"";position:absolute;inset:0;border-radius:16px}
.pd-cat-item .et_pb_blurb_description{margin-top:4px;font-size:15px;line-height:1.5;color:var(--pd-ink-soft)}
.pd-cat-item .et_pb_blurb_description p{padding:0}
.pd-cat-tag{display:inline-block;margin-left:8px;font:600 11px/1 var(--pd-body);letter-spacing:.06em;text-transform:uppercase;color:var(--pd-magenta-text);background:color-mix(in srgb,var(--pd-magenta) 10%,transparent);padding:5px 8px;border-radius:999px;vertical-align:3px}
.pd-cat-item.pd-cat-on,.pd-cat-item:hover,.pd-cat-item:focus-within{background:var(--pd-card);border-color:var(--pd-line);box-shadow:var(--pd-shadow)}
.pd-cat-item.pd-cat-on .et_pb_blurb_content::before{color:var(--pd-magenta)}
.pd-cat-item.pd-cat-on .et_pb_blurb_content::after,.pd-cat-item:hover .et_pb_blurb_content::after,.pd-cat-item:focus-within .et_pb_blurb_content::after{opacity:1}
.pd-cat-item:hover .et_pb_blurb_content::after{transform:translateX(4px)}
@media (min-width:821px){
  .pd-cat-item .et_pb_blurb_description{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
}

/* ---------- 3 · guía ---------- */
.pd-cat-guide.et_pb_row{display:grid!important;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.pd-cat-card.et_pb_text{position:relative;height:100%;display:grid;gap:8px;align-content:start;padding:22px;border-radius:20px;background:var(--pd-card);border:1px solid var(--pd-line);transition:transform .2s,box-shadow .2s}
.pd-cat-card .et_pb_text_inner{display:grid;gap:8px}
.pd-cat-card:hover,.pd-cat-card:focus-within{transform:translateY(-3px);box-shadow:var(--pd-shadow)}
.pd-cat-card .pd-cat-gq{font-size:15px;line-height:1.5;color:var(--pd-ink-soft)}
.pd-cat-card .pd-cat-gt{font:700 20px/1.25 var(--pd-body);letter-spacing:-.015em;color:var(--pd-head)}
.pd-cat-card .pd-cat-gt a{color:inherit;text-decoration:none}
.pd-cat-card .pd-cat-gt a::after{content:"";position:absolute;inset:0;border-radius:20px}
.pd-cat-card .pd-cat-garr{color:var(--pd-plum);font-weight:700;transition:transform .18s}
.pd-cat-card:hover .pd-cat-garr{transform:translateX(4px)}

/* ---------- 4 · cifras ---------- */
.pd-cat-nums.et_pb_row{display:grid!important;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px}
.pd-cat-num.et_pb_text{padding-top:18px;border-top:2px solid var(--pd-plum)}
.pd-cat-num .pd-cat-n{font:400 clamp(44px,5vw,68px)/1 var(--pd-display);color:var(--pd-plum);font-variant-numeric:tabular-nums}
.pd-cat-num .pd-cat-nt{margin-top:10px!important;font-size:15px;line-height:1.5;color:var(--pd-ink-soft)}
.pd-cat-ej{display:inline-block;font:600 10px/1 var(--pd-body);letter-spacing:.06em;text-transform:uppercase;color:var(--pd-ink-soft);border:1px dashed var(--pd-line);border-radius:4px;padding:3px 5px;vertical-align:middle;white-space:nowrap}

/* ---------- 5 · preguntas frecuentes ---------- */
.pd-cat-faqrow.et_pb_row{display:grid!important;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(32px,5vw,64px);align-items:start}
.pd-cat-faq-sh.et_pb_column{position:sticky;top:110px}
.pd-cat-faq.et_pb_accordion{display:grid;gap:12px}
.pd-cat-faq .et_pb_toggle{margin:0!important;border-radius:18px;background:var(--pd-card)!important;border:1px solid var(--pd-line)!important;padding:0!important}
.pd-cat-faq .et_pb_toggle_title{position:relative;cursor:pointer;padding:18px 56px 18px 22px!important;font:600 17px/1.4 var(--pd-body)!important;color:var(--pd-ink)!important}
.pd-cat-faq .et_pb_toggle_title::before{content:"+"!important;font:400 22px/1 var(--pd-body)!important;color:var(--pd-plum)!important;right:22px!important;left:auto!important;top:50%!important;margin-top:-11px!important}
.pd-cat-faq .et_pb_toggle_open .et_pb_toggle_title::before{content:"−"!important;display:block!important}
.pd-cat-faq .et_pb_toggle_content{padding:0 22px 20px!important;color:var(--pd-ink-soft);font-size:17px;line-height:1.6}
.pd-cat-faq .et_pb_toggle_content p{padding:0}

/* ---------- responsive ---------- */
@media (max-width:1020px){
  .pd-cat-guide.et_pb_row,.pd-cat-nums.et_pb_row{grid-template-columns:repeat(2,minmax(0,1fr))}
}
@media (max-width:820px){
  .pd-cat-hero-row.et_pb_row,.pd-cat-cat.et_pb_row,.pd-cat-faqrow.et_pb_row{grid-template-columns:minmax(0,1fr)}
  .pd-cat-faq-sh.et_pb_column{position:static}
  .pd-cat-prev.et_pb_column{display:none!important}
  .pd-cat-item.et_pb_blurb{background:var(--pd-card);border-color:var(--pd-line)}
  .pd-cat-item .et_pb_blurb_content{grid-template-columns:88px minmax(0,1fr);padding:14px}
  .pd-cat-item .et_pb_blurb_content::before,.pd-cat-item .et_pb_blurb_content::after{display:none}
  .pd-cat-item .et_pb_main_blurb_image{display:block;width:88px!important;margin:0!important}
  .pd-cat-item .et_pb_main_blurb_image .et_pb_image_wrap,.pd-cat-item .et_pb_main_blurb_image span{display:block;width:88px}
  .pd-cat-item .et_pb_main_blurb_image img{display:block;width:88px;height:66px;object-fit:cover;border-radius:12px}
  .pd-cat-item h3.et_pb_module_header{font-size:18px!important}
}
@media (max-width:560px){
  .pd-cat-guide.et_pb_row,.pd-cat-nums.et_pb_row{grid-template-columns:minmax(0,1fr)}
  .pd-cat-hero::before{width:320px;height:320px}
  .pd-cat-hero::after{width:280px;height:280px}
  .pd-cat-hero-row::before{width:240px;height:240px}
}
@media (prefers-reduced-motion:reduce){
  .pd-cat-hero::before,.pd-cat-hero::after,.pd-cat-hero-row::before,.pd-cat-big em::after,.pd-cat-caret{animation:none}
  .pd-cat-item,.pd-cat-card,.pd-cat-arr{transition:none}
}